Special steps: maneuvers, decisive miles

Fierce market competition and growth to their own high-speed special-step (China) Co., Ltd. tremendous internal management challenges. This is the dark horse horse sporting goods industry will be how to respond?

Vying, on the situation and who

Step in the special sales manager Wu Tao, red eyes, the three characteristics of the athletic shoe industry determines the special step for information technology needs.

The athletic footwear industry in Jinjiang serious homogeneity, from the type of product are very similar to the channel model. Such a market environment for enterprise product development and marketing of the collection of information put forward high requirements: only one step closer access to the consumer, the consumer demand for faster feedback to the product development department, it may be intense homogenization of the competition. Meanwhile, the sporting goods industry, management-level complex, with head office level, branch-level, in some places even have second issue of business and then to retailers. The apparel industry in general is directly from manufacturers to retailers, feedback very quickly. In the past, from the market information through phone, fax, layers of feedback, and finally to reach the corporate headquarters, not only spent a long time, and the information transfer process in the distortion very easily. President of marketing with a special leaf-step general terms, it is very easy to create "data pollution." Lin further said that special, special step in the country over 30 provinces and cities have more than 3000 outlets in the past, both internal management information transfer or sale of information, feedback terminal is very difficult problem. Third, the sporting goods industry, the requirements for a high fashion, firms should be able to closely track the popularity of information, the development of products to quickly meet market demand.

"Now, information management has risen to the third special-step an important role in enterprise management, and first two followed by product development and the terminal building." Xtep president of marketing, said Ye, special steps have attached great importance to the management, "we are relatively large, there are 5,000 terminals, 2,3000 a shipping unit, the year tens of millions of SKU, should be fine management, can only rely on information technology tools. Besides, now that do play sports goods industry to a large extent inventory, inventory management, good or bad and very important information on the retail end, directly determine the market competitiveness of enterprises. Third, in the sporting goods industry, the competition between enterprises has been the brand's competition, competition in the development of process management to information management, competition, information, competition is competition ERP performance, how to invalid inventory to a minimum, how to design development and production to provide the most effective information, it is worth great effort to study. "

Trade started to do special steps, past the face of the large number of bulk. Not familiar to the retail distribution, channel terminal building is relatively weak. When just entering the domestic market, but also to face the main wholesalers. As the market increased, the competitiveness of enterprises to train on the importance to strengthen the retail end, "Our goal is to shadow sales, where retailers, where head office Jiugen. This time to rely on people to achieve relatively difficulties, especially in the sporting goods industry, asked everyone to use e-mail is a great challenge. "Ye personal experiences.

Special steps very fast growth, and sales base in the industry is relatively high, at the same time, whether shoes or clothing, are doubling each year's growth, clothing and even reached triple. Brought rapid growth in data capacity and the rapid increase in turnover, for special staff to process data step made high demands. In the past, special steps are by office to complete these tasks, such as EXCEL. The special step based on the original information is based on the structure of the POS CS software, as the business continues to develop, this approach has been unable to cope with rapid business growth. Special steps need a stable system software to manage these.

Run small step, a significant limitation

Special steps to establish a distribution system is used by the head office to branch office, store promotion of the steps to follow the overall implementation of the principle of small steps gallop. System uses the BS framework, so that all management rights can focus on head office, and effective authority. The biggest problem now is to solve the system stores the rapid promotion. Now, special steps the company headquarters, distribution and agents are using the new system, the headquarters is relatively less difficult to implement, but the agents of mixed quality, the amount of direct sales stores too, must gather up these data are not easy.

How to promote the new system to ensure proper use of agents? As a growing brand, special steps can not rely on market pressures to promote the system among the partners. In UF's help, special steps using a unique combination of mandatory and awards to advance implementation of the system achieved very good results.

Sales manager Wu Tao Hung believes that strict use of resources and processes, is the most important UFIDA ERP systems due to the impact. Rapid growth in sales year after year development opportunities, the sales department, not only in a single row, shipping and so the accuracy and speed have been significantly improved, and staff have more time to communicate with customers, better serve our customers. Sales data for the control of more accurate, timely, and ready for statistical analysis.

"In the past order management is done by a spreadsheet, then the customer order entry, shipping every day registration numbers entered, and then proceed to deduct, determine the number of goods he is even worse I; If you want to check the processing of customer orders, secondary data to be re-processing operations are very complex; and now use the system to deal with, the customer can at any time throughout the dissemination of goods check out the tracking of customer orders is very timely. "

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鍚勫湴鍖虹殑鎬讳唬鐞嗕篃瀹炵幇浜嗘湁鏁堝崗浣溿?鎵?湁鍒嗗叕鍙革紙鎬讳唬鐞嗭級閮藉湪ERP绯荤粺涓繘琛屾湡璐ц鍗曠殑澶勭悊锛岄?杩囩郴缁熺殑蹇?鍑嗙‘鐨勮繍绠楋紝鏈夋晥鍦板崗璋冧簡鍚勫湴浠ｇ悊鐨勫彂璐ф暟閲忓拰鍛ㄦ湡銆?br />
鈥滅敤鍙嬩负鎴戜滑鏋勭瓚浜嗗叏閫氳矾鐨勫垎閿?鐞嗕綋绯伙紝闆嗗洟绾х殑澶氱粍缁囧崗鍚屽钩鍙帮紝鍏ㄥ憳鍙備笌鐨勯潰鍚戞祦绋嬬殑涓氬姟澶勭悊绯荤粺锛屼笌缁忛攢鍟嗕箣闂寸殑鐢靛瓙浜ゆ槗骞冲彴銆傗?鍚存稕绾㈣〃绀恒?

鍙舵?鎬讳篃瀵规湭鏉ヨ繘琛屼簡鐣呮兂锛屸?涓嬩竴姝ヤ俊鎭寲锛屼綔涓鸿惀閿??鐩戯紝鎴戞湁涓?釜涓嶅ぇ涓嶅皬鐨勫績鎰匡紝鑳藉潗鍦ㄨ嚜宸辩殑鍔炲叕瀹ら噷锛屾墦寮?數鑴戯紝鐪嬭5000瀹跺簵鎵?湁鐨勯攢鍞儏鍐碉紝瀵逛簬鍛樺伐鐨勪笟缁╀竴鐩簡鐒躲?杩樺彲浠ュ浠ｇ悊鍟嗚繘琛岀洃鐫ｏ紝鍏嶅緱澶╁ぉ杩涜璋堝垽锛岃鏀跨瓥锛岃鏉′欢銆傗?

Evaluate

浠RP绯荤粺涓轰唬琛ㄧ殑淇℃伅鎶?湳鍦ㄧ鐞嗕腑鐨勫簲鐢紝涓嶄粎鏄紒涓氱鐞嗘?璺?鏂瑰紡鍜岀粡娴庢晥鏋滅殑鏀硅繘锛屾洿閲嶈鐨勬槸锛岄?杩嘐RP绯荤粺鐨勫簲鐢ㄥ彲浠ユ瀯绛戣捣浼佷笟鍦ㄧ數瀛愬寲骞冲彴涓婄殑鍟嗕笟鍩虹璁炬柦锛屾渶缁堝疄鐜板浜庝紒涓氬晢涓氭ā寮忕殑鏀寔銆?br />






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